Brand

The NutraMora identity

Marks, palette, typography, voice and packaging — the working style guide for anyone building with the NutraMora name.

Logo marks

Primary logo — espresso and champagne on ivory. Minimum width 140px. Clear space equal to the monogram height on all sides.

Headlines — Cormorant Garamond

Wellness, Elevated.

Light weights only. Generous line height. Sentence case for long headings, wide-tracked capitals for short marks.

Body — Manrope

Set at 300–500 weight with relaxed leading. Labels and eyebrows use uppercase Manrope at 0.24em tracking.

Sharp corners throughout. No shadows, no gradients, no rounded cards.

Considered, never clinical: Short declarative sentences. Plain nouns. We describe what a formula contains and how it is taken — never what it cures.
Evidence over enthusiasm: No superlatives without substance. If a claim cannot be supported, it does not appear in NutraMora copy.
Two divisions, one standard: Wellness speaks in ritual and restraint. Growth speaks in outcomes and craft. Both share the same measured register.

container: Amber glass jar with an aluminium screw cap and tamper seal
material: Glass and aluminium — both widely recyclable; outer carton is FSC-certified board
label: Uncoated ivory stock, foil-blocked monogram, full ingredient declaration on the reverse
storage: Store below 25°C, sealed, away from direct sunlight
free: No artificial colours, flavours or sweeteners
origin: Formulated in Ireland; manufactured in EU GMP-certified facilities